Women of Distinction - Allen Thrasher
Direct Marketing Principal, EMEA, InfoPrint Solutions
Allen Thrasher is the direct marketing principal for EMEA at InfoPrint Solutions - a joint venture between IBM and Ricoh. In her role, Thrasher works with customers to provide expert advice and guidance on transpromo and how to integrate it with marketing programs. She brings more than 20 years marketing experience, largely in IT/telecoms, retail, financial services and the Internet. Her particular knowledge across the breadth of integrated marketing, including over 13 years of direct marketing and 10 years in digital marketing, allows her to provide a broader perspective to InfoPrint's customers. Prior to joining InfoPrint, Thrasher worked as a marketing consultant with the DM Consultancy. She consulted across the IT/telecoms and retail sectors, launching BT Mobile and multiple products for Thomas Sanderson in the United Kingdom. Her global experience includes launching Concert Communications IP Portfolio and Marriott Rewards Internationally. She also worked with Intuit to launch its Quickeninsurance.com.