Women of Distinction - Shelley Sweeney
Vice President / General Manager, Service Bureau/ Direct Marketing Sector, Xerox Corporation
Shelley Sweeney is the vice president/general manager for the Service Bureau and Direct Marketing Sector, Graphic Arts Industry, Xerox Corporation. In this role, Sweeney has responsibility for marketing and customer partnership programs for this strategic sector of the graphic communication industry. She is responsible for developing, marketing and maintaining solutions for the Service Bureau sector worldwide. She manages the overall go-to-market strategy for the segment, including market analysis, identification of key business opportunities, sales coverage, product and solution requirements, marketing plans and customer engagement and relationships. Sweeney has been with Xerox for 20 years in a variety of assignments in engineering, sales, operations, and marketing. She has a bachelor’s degree in business marketing and has completed the Smith College Executive Management Program. Prior to joining Xerox, Sweeney was an electrical engineer for ITT/Federal Electric Corporation.