Women of Distinction - Cary Sherburne
President, Author, Journalist and Marketing Consultant, Sherburne Associates
As a well-known author, journalist and marketing consultant, Cary Sherburne is focused on marketing communications strategies for the printing and publishing industries. Prior to launching her consulting practice in 2002, Sherburne was the vice president of marketing communications and outsourcing solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace, as well as enhance employee pride in the organization. Prior to joining IKON, Sherburne was a director at CAP Ventures (now InfoTrends), where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six influential books, including Digital Paths to Profit and most recently, No-Nonsense Innovation: Practical Strategies for Success, written with Bill Lowe, the Father of the IBM PC. In addition, to her role as senior editor at WhatTheyThink.com, she writes regularly on industry topics for Printing Impressions and Printing News magazines.