Women of Distinction - Tamara Sargeant
Vice President, Communications Services, Prinova
Tamara Sargeant is vice president of Prinova’s communications services team, headquartered in Canada. After graduating with her master’s degree in professional and technical writing from Carnegie Mellon University, she started her career as a consultant with Siegel & Gale’s Simplified Communications Group in New York City. It was there her passion for information design really began, and for the past 15 years, she has been devoted to helping clients develop best-of-breed customer communications. Sargeant prides herself in creating statements as unique as her clients. Likely her most notable achievement is her work in developing Prinova’s industry-first Integrated Approach, which marries the creative and technical worlds to ensure that the designs her team creates are delivered seamlessly into production. Using this approach, her team has not only created award-winning statements, but her clients have experienced a faster time to market and enjoyed significant savings. Sargeant is a member of the International Institute of Information Design and is a frequent speaker on information design best practices and how to apply the latest trends from one industry to another.