Women of Distinction - Elisha Kasinskas
Marketing Director / Rochester Software Associates, Inc.
Elisha Kasinskas, an award-winning marketing director, is responsible for all marketing, public relations, social media and communications, and community building for Rochester Software Associates (RSA). Kasinskas joined RSA in 2010. She is a marketing veteran with more than 20 years of progressively increasing responsibility in sales, product management and marketing for leading product and service business-to-business and business-to-consumer firms, including: Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms in the Rochester, N.Y. area. Kasinskas holds an MBA from Rochester Institute of Technology, and a bachelor’s degree in marketing from Radford University. She is a frequent moderator of in-plant sessions for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding Contributor Award, and in 2015, RSA won an award from the American Marketing Association (AMA) for marketing of their recent work. Kasinskas is a regular columnist for OutputLinks and moderates an in-plant LinkedIn group.