Women of Distinction - Sylvie Joseph
CMO, Mail Business Unit, La Poste
Sylvie Joseph, who graduated from Reims Management School, has dedicated her professional life to marketing, market share growth and studying consumers in BtoB and BtoC markets. Joseph is also a retail expert in Europe, and she worked in marketing and promotion consultancy from 1982 to 1998 at Havas and Publicis Groups and in her own consultancy company, D&J. From 1999 to 2005, she created the global marketing and promotion function for Carrefour in Europe and in France, and for Conforama (PPR Group) – two big companies with a deep evolution of their business model. She was general manager of HighCo Solutions in Europe, a French company listed on the French stock exchange and focused on promotional solutions. In 2008, she joined Group La Poste, to help reengineer 1,000 post offices, which was accomplished with much success and customer satisfaction. Since January 2010, she managed the marketing and customer relationship department at the Mail Business Unit of La Poste. In March 2012, she was appointed CMO, in charge of strategic marketing, product marketing, customer knowledge management, customer relationship, sales administration and quality process and control.