Women of Distinction - Sheila Eletto
Global Marketing Communications Manager, PerkinElmer
Sheila Eletto is responsible for go-to-market strategies and integrated tactical programs across multiple end market segments for the global mass spectrometry, chromatography and infrared businesses; areas of focus include public relations, advertising, customer nurturing communications, collateral development, lead generation and awareness programs for global trade events, SEM, social media and Web. Sheila Eletto was the former vice president, marketing communications of Pitney Bowes Document Messaging Technologies (DMT). For more than 11 years, she led all aspects of the division’s communication efforts that included the development of strategic marketing plans, advertising, media relations, sales collateral, Web, trade shows and customer seminars. In her role, she helped the company evolve into the world’s leading provider of customer communication management solutions, led the brand integration of multiple software acquisitions and was core to PB’s entry into the high volume transactional printer market. Eletto was responsible for executing many “firsts” at DMT, including their annual customer conference and open house events, customer advisory board and myriad e-communication vehicles such as their monthly Web series and newsletters. She has received various awards from industry associations for her excellence in technology and communications.