Featured Articles

By Sid Chadwick “I try to do the right things at the right time. They may just be little things, but usually they make the difference… between winning… and losing”…….Kareem Abdul-Jabar INTRODUCTION: Their CSR’s were writing “Thank You Notes”…for the first time….ever….. to neglected customers…and ….customers who had not bought --- in over six months... Read More

By Sid Chadwick “I try to do the right things at the right time. They may just be little things, but usually they make the difference… between winning… and losing”…….Kareem Abdul-Jabar INTRODUCTION: Their CSR’s were writing “Thank You Notes”…for the first time….ever….. to neglected customers…and ….customers who had not bought --- in over six months... Read More

By Sid Chadwick  “Genius may have its limitations…..but stupidity is not thus handicapped.”….……….L. Ron Hubbard INTRODUCTION: A couple of decades back, a small but unusually talented group of academics --- serving our great industry ---- got together --- and --- over the next decade…. hammered-out --- a highly regarded “accreditation process”… for... Read More

By Sid Chadwick “When the great scorer comes to write against your name, he marks not that you won or lost, but how you played the game.”………………..Grandland Rice INTRODUCTION: We’re only talking about --- improving your “Quote-Hit Ratio” --- over…. 50%.......... As I was reviewing my client’s Quote Log Spreadsheet, a request from a different West Coa... Read More

Article 1 of 4: Introducing Smart Dedicated Design A product’s final finish helps buyers determine value whether the product is automobiles, diamonds or printed output. This four-article “Maximizing Print ROI: Binding & Fine-Finishing” series examines the technology, engineering and innovation SDD provides to help printers unlock enhanced profit o... Read More