In this Top Trends for 2020 article, Memjet’s CEO, Len Lauer, shares how modular technology reduces an OEM’s time-to-market for industry-leading inkjet innovations. For example, Memjet introduced DuraFlex technology in September 2019, and a month later, Kirk Rudy, their new OEM partner, took orders for its new, low-cost DuraFlex-powered printer, Fi... Read More
I’ve had so many disappointments, what should I look for when hiring a Sales Rep? My answer: Talent is important but is not the most important quality. The most important quality is ‘Work Ethic’ and a burning desire to constantly learn and improve who you are and what you can contribute and accomplish. Read More
While everyone else just provides pricing, offer a Solution. Shock your clients with the rendered visual image from the beginning of the sale process. We are in business for our customers; maybe we need to wake them up! Read More
Nick Gawreluk, a millennial who is proud-for-print, shares a roadmap to find, attract, and retain the print industry’s next-gen workforce. A 2013 RIT graduate who navigated strategic positions at Heidelberger, Infotrends, HP, and Mimeo, Nick speaks with passion about attracting young professionals to the print industry. Read More
After a holiday lull, the Xerox HP tug-of-print continues. Xerox’s hostile take-over activities escalated when Xerox bought HP stock and exercised its shareholder right to nominate 11 replacements for HP’s current Board. There is more to come, but for now, let’s dive deeper into this week’s Board replacement episode. Read More
ChromaGraphics’ switch to UV inkjet technology resulted in new business wins due to enhanced paper stock versatility, cost, and speed. The Konica Minolta AccurioJet KM-1 UV Inkjet Press provides ChromaGraphics exceptional color consistency and a larger gamut for matching process and spot colors. Read More
Why does direct mail deliver such high rates of return? There are a variety of factors that include better data and more sophisticated modeling allowing marketers to send more tailored offers. But some of the other reasons might surprise you! Read More
As the technology has improved and accessibility rules have changed, it’s time to take a look at how best to place signatures on your documents. Read More
I'm sorry to report that Dick Vinocur, my long-time print industry colleague, died January 17 at the age of 85. Dick was American Printer’s longest-tenured columnist, long-time publisher of Graphic Arts Monthly, and author of “Footprint Communications” and a man of many talents… Read More
Our industry, and particularly our major Associations have generally quit educating members on “How to Develop New Business”… it’s become so much about “social activities for their aging members”. Read More