Women of Distinction - Helene Blanchette
Go-to-Market Strategy Manager/Direct Marketing and TransPromo, Fuji Xerox Asia Pacific Pte Ltd
Hélène Blanchette has been active in the graphic communication and the marketing industries for nearly 20 years. She is currently the go-to-market strategic manager/direct marketing and transpromo for the international division of Fuji Xerox in Singapore (covering 12 countries). She arrived in Singapore in 2007 with a wealth of experience as national industry and marketing manager in Canada, for the Graphic Communication Division of Xerox Canada. At Fuji Xerox, Blanchette’s responsibilities range from marketing development strategies to international program management. In 2005, she was identified by Print Action Magazine as one of the top 50 most influential people in Canada in the graphic communications world. She is the founder of the Xerox 1:1 Lab that has gained worldwide recognition and won numerous marketing innovation awards. She received the Xerox President Leadership Award for building strategic alliances and implementing the 1:1 Lab, and the 2006 Speaker of the Year award from Xplor Canada.